Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

Published in: Journal of Hospitality & Tourism Research

Aug 20, 2020

Dr. Mohammed Nuseir

The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and demographic characteristics on brand loyalty is sketchy. In this study, we assess this impact in United Arab Emirates’ hotel industry by using customer experience as the mediating role. We selected a total of 694 participants at three 3-star hotels a...

Human resource management and organisational performance: The mediating role of social exchange

Published in: European Management Review Journal

Aug 17, 2020

Tamara Mohammad Tamer K. Darwish Satwinder Singh Osama Khassawneh

This study seeks to explore the impact of specific set of HRM practice on organisational performance in a Middle Eastern emerging market. It aims to examine the mediating role of social exchange within the healthcare sector in Jordan, which is presently reeling under pressure from the refugee crisis from Syria and neighbouring countries. Both, HR and hospital managers were targeted in all private and public hospitals through two separate questionnaires. We find, as predicted, that recruitment, ...

Existence of fractional order semianalytical results for enzyme kinetics model

Published in: Advances in Difference Equations

Aug 11, 2020

Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria

Published in: Environmental Technology and Innovation

Aug 07, 2020

Ogiemwonyi Harun Alam Karim Tabash Hossain Aziz Abbasi Ojuolape

Due to overconsumption, there is no significant urgency than the climate emergency for the publicity of green products that may conceivably led to reducing environmental impact. Considering the limited studies as a means of comparing green behaviour and its determinant in developing nations, this study focused on environmental awareness, attitude and perceived behavioural control (PBC) by applying the measurement of impacts on green behaviour. It further examined the role of green culture as a ...